Hobby100 Data Desk·2026-10-16·Positive
Lando Norris climbs to #110 on the Hobby100
Up 2 spots today on rising popularity (91) and a collector demand score of 92.
Market impact: Low
Market Hub
Formula 1
Global fanbase, luxury crossover buyers, and race-weekend sales velocity.
Athletes on chart
24
Avg 30-day change
5.9%
Highest ranked
Michael Schumacher
Top-ranked formula 1 athletes
108
Michael Schumacher
Formula 1Retired Motorsport
084.1
Prev
108
Move
0Hobby Score
84.1
MOM 56.5
Michael Schumacher enters the charts at #108.
30d +5.7%
109
Max Verstappen
Formula 1Oracle Red Bull Racing
084
Prev
109
Move
0Hobby Score
84
MOM 78
Max Verstappen enters the charts at #109.
30d +1.1%
110
Lando Norris
Formula 1McLaren Formula 1 Team
284
Prev
112
Move
2Hobby Score
84
MOM 78
Lando Norris enters the charts at #110.
30d +8.5%
111
Oscar Piastri
Formula 1McLaren
284
Prev
113
Move
2Hobby Score
84
MOM 78
Oscar Piastri enters the charts at #111.
30d +7.1%
112
Lewis Hamilton
Formula 1Scuderia Ferrari HP
284
Prev
110
Move
2Hobby Score
84
MOM 78
Lewis Hamilton enters the charts at #112.
30d -3.7%
113
Charles Leclerc
Formula 1Scuderia Ferrari HP
284
Prev
111
Move
2Hobby Score
84
MOM 78
Charles Leclerc enters the charts at #113.
30d +17.6%
152
Pierre Gasly
Formula 1BWT Alpine Formula One Team
069.9
Prev
152
Move
0Hobby Score
69.9
MOM 60
Pierre Gasly enters the charts at #152.
30d -0.4%
218
Franco Colapinto
Formula 1BWT Alpine Formula One Team
055.4
Prev
218
Move
0Hobby Score
55.4
MOM 88
Franco Colapinto enters the charts at #218.
30d +2.6%
256
George Russell
Formula 1Mercedes-AMG PETRONAS Formula One Team
052.4
Prev
256
Move
0Hobby Score
52.4
MOM 74
George Russell enters the charts at #256.
30d +9.5%
289
Arvid Lindblad
Formula 1Visa Cash App Racing Bulls Formula One Team
051.2
Prev
289
Move
0Hobby Score
51.2
MOM 96
Arvid Lindblad enters the charts at #289.
30d +9.3%
Biggest market movers
Lando Norris
Formula 1#1102
+3.4%
HS 84
Up 2 spots today on rising popularity (91) and a collector demand score of 92.
Oscar Piastri
Formula 1#1112
+1.1%
HS 84
Up 2 spots today on rising popularity (91) and a collector demand score of 92.
Yuki Tsunoda
Formula 1#4001
+1.1%
HS 47.9
Up 1 spots today on rising popularity (58) and a collector demand score of 24.
Rising athletes
Arvid Lindblad
Formula 1#2890
53
HS 51.2
Holding at #289 with steady popularity (55) and a Hobby Score of 51.2.
Andrea Kimi Antonelli
Formula 1#3460
45
HS 49.2
Holding at #346 with steady popularity (48) and a Hobby Score of 49.2.
Isack Hadjar
Formula 1#4390
37
HS 47.1
Holding at #439 with steady popularity (41) and a Hobby Score of 47.1.
Rookies & prospects
218
Franco Colapinto
Formula 1BWT Alpine Formula One Team
055.4
Prev
218
Move
0Hobby Score
55.4
MOM 88
Franco Colapinto enters the charts at #218.
30d +2.6%
289
Arvid Lindblad
Formula 1Visa Cash App Racing Bulls Formula One Team
051.2
Prev
289
Move
0Hobby Score
51.2
MOM 96
Arvid Lindblad enters the charts at #289.
30d +9.3%
346
Andrea Kimi Antonelli
Formula 1Mercedes
049.2
Prev
346
Move
0Hobby Score
49.2
MOM 96
Andrea Kimi Antonelli enters the charts at #346.
30d +22.9%
Featured cards
Michael Schumacher
2015 Upper Deck Select
Superfractor 1/1
#201 · Rookie Debut23/99
BGS · BGS 9.5+5.7%
Recent sale
$879
Est. value
$916
Max Verstappen
2022 Leaf Flawless
Gold /10
#213 · Rookie Debut41/99
BGS · Raw+1.1%
Recent sale
$633
Est. value
$659
Lando Norris
2022 Leaf Chrome
Gold /10
#302 · Rookie Debut40/99
SGC · PSA 10+8.5%
Recent sale
$219
Est. value
$228
Oscar Piastri
2025 Bowman Flawless
Gold /10
#317 · Rookie Debut28/99
SGC · BGS 9.5+7.1%
Recent sale
$769
Est. value
$801
Formula 1 market news
Hobby100 Data Desk·2026-10-16·Positive
Oscar Piastri climbs to #111 on the Hobby100
Up 2 spots today on rising popularity (91) and a collector demand score of 92.
Market impact: Low
Hobby100 Data Desk·2026-10-16·Negative
Lewis Hamilton slips to #112 on the Hobby100
Down 2 spots as fan popularity cools to 91 and momentum slips to 78.
Market impact: Low
Hobby100 Data Desk·2026-10-16·Negative
Charles Leclerc slips to #113 on the Hobby100
Down 2 spots as fan popularity cools to 91 and momentum slips to 78.
Market impact: Low